Ask HN: Why do media react to coordinated launches but ignore finished products?


I shipped a finished, offline AI product (consumer, sports-related).

What I’m trying to understand isn’t rejection — that’s normal —
but a pattern I keep seeing.

Around the same time, I noticed multiple articles about similar products
appearing almost simultaneously, often with near-identical framing.
In contrast, a fully shipped product — live and in its actual season —
received mostly silence, despite media being explicitly informed
by the developer.

I’m not assuming bad intent.
I’m trying to understand incentives.

Is coordination itself the signal media react to now?
Do synchronized narratives matter more than shipping something real?
At what point does a finished product actually become news?

Genuinely curious how others here see this.



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